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ikigai

Ikigai is a Japanese concept that signifies one’s “reason for being”—the intersection of passion, skill, contribution, and reward. Each year, we commit to undertaking at least one film project that embodies this principle, serving a higher purpose by benefiting a community or society at large. While not every project can be an ikigai initiative, these special endeavors allow us to align what we love, what we excel at, and what the world truly needs. On this page, we share our ikigai projects.